I design products that
connect craft to business impact.

I came to design through mechanical engineering, and that background still shapes how I work. I'm comfortable with systems and constraints, and a lot of my job is the unglamorous part: getting things shipped inside real engineering and organizational limits. I tend to design for those constraints rather than around them.

I did my master's in design at IIIT Jabalpur, where I picked up the full range — product design, UX, animation, branding, visual communication. What I learned later, on the job, is that design only really counts when it changes something a business cares about: revenue, cost, launch time.

I've spent about seven years at Great Learning, moving from UX Designer to Lead as the scope grew. A few of the things I'm proudest of: generative AI tooling that brought program launch time from weeks down to under a day, a from-scratch CRM that doubled how many calls the sales team could connect, and a design team I helped grow from two people to six. I'd rather stay on a problem long enough to ship something that works in production than move on once the mockup looks good.

Outside of work, what keeps me going are road trips, anime, cinema, and F1.